Case Study: United Snacks
Introduction
United Snacks, a leading snack manufacturer, approached our creative and animation agency to produce a 2D animated video for their popular snack brand, Oye Hoye. They wanted to create a compelling and entertaining way to showcase the journey of their crunchy chips from production to packaging, capturing the essence of their brand through storytelling and animation.
Challenge
United Snacks needed a creative solution to engage their audience while explaining the complex process of how Oye Hoye chips are made. The goal was to educate consumers about the quality and care that goes into producing their chips while keeping the content entertaining and visually appealing. They wanted to ensure the video resonated with their target audience, primarily young adults and snack lovers, while differentiating their brand from competitors.
Solution
Our team developed a unique 2D animation concept that transformed the manufacturing process into a fun, engaging story. We created a storyline that featured lively characters representing different stages of production, from sourcing ingredients to the final packaging. Using vibrant colors, playful animations, and humor, we ensured the video was both educational and entertaining.
We focused on:
- Simplifying the complex production process through captivating visuals.
- Incorporating the brand’s colors and tone to maintain consistency.
- Keeping the animation light-hearted and fast-paced to appeal to the target demographic.
- Adding fun sound effects and voiceovers to enhance engagement.
Results
The 2D animation video garnered significant attention across United Snacks’ social media platforms, achieving:
- A 30% increase in brand engagement within the first two weeks.
- 50,000+ views on YouTube and other social channels within a month.
- A 20% increase in product awareness and positive brand sentiment from customers.
- Positive feedback from retail partners, who appreciated the creative approach to explaining the product’s quality.
Testimonial
“Working with the team was an absolute delight. They took our vision and transformed it into something more vibrant and engaging than we could have imagined. The 2D animation not only entertained our audience but also educated them about our product in a fun and memorable way. The results speak for themselves, and we couldn’t be happier with the outcome.”
Conclusion
The collaboration with United Snacks resulted in a highly successful animated video that exceeded engagement expectations and effectively communicated the Oye Hoye brand story. Our creative partnership with United Snacks continues to grow, with plans to develop future animated campaigns to keep their audience engaged and informed about new products.