Pandora’s Box Brand Identity

The approach towards the new logo design demanded not to deviate much from the current design. Considering PB as a new but promising brand with a considerable number of user base and loyalty, it was important to retain that brand association. Therefore both the new approaches have retained important visual elements from the current logo, yet attempted to achieve the DESIRED BRAND IMAGE that elicits the mood for which PB is known for, Warm & Welcome feel , Repeatable & approachable, Upbeat & Relaxing and Connected/Community-based.

These new designs also reflect Boldness, simplicity, feminine elegance, less is more and emotion intriguing.

Keeping the Desired Brand Image and Mood in mind, the process remained focused on the existing visual elements of the current logo but the aim was to break its current rigid form and corporate feel.

Alot of exploration was made around the hexagon shape and the initial letters P and B. This new idea stemmed from the basics of all designs, LINES. Its the lines that not only define a shape but also the mood of a shape. Experimenting with the curved lines, edges and corners eventually turned into this super elegant beauty. A flower, the epitome of beauty, softness, fragility, strength and boldness that reflect the personality of a woman that PB endorses and places at the core of its brand essence.

The deep purple and golden colors add further meaning and value in this design.

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